Ms Lambert founded the
first fashion week, formerly known as “Press Week” in 1943. Press Week could
not have come at a better time, because of World War II, fashion industry
workers were unable to travel to Paris, and America wasn’t known for anything
related to fashion like France was. The very first fashion week distracted from
French fashion and shined a light on American fashion. Lambert wanted a chance
to showcase the talents of American designers to journalists and publications
that constantly ignored their work and after the first show, she got her wish.
What once was overlooked became recognized and featured all within a week.
Press Week wasn’t all
that Ms. Lambert had a hand over. Her main goal was to change how the world
looked at America’s style and fashion, Press Week was an excellent platform,
but more needed to be done if other countries were going to take America
seriously. The International Best Dressed List, the Coty Fashion Critics’ Award
and the Council of Fashion Designers of America are three stylish contributions
developed and organized by Ms. Lambert.
Many nicknames she has
been given there is no denying her magnitude in the fashion industry: The
Innovator of American Fashion. The Empress of Seventh Avenue.
A mere idea became a
goal which transformed into what we now know as New York Fashion Week. A week
dedicated to the talented, stylish offerings of many American designers, with
hoards of journalists, bloggers, social media mavens, street style
photographers and fashionistas alike, strutting the streets of New York in
February and September; a far cry from the Plaza Hotel in 1943. Eleanor’s
mission was clear, she proved to the world that America could be just as
fashionable as any other country, and I believe her mission was accomplished.
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