Alumnae marks a new
chapter, playful, but perhaps a tad more subdued, soigné even. After a soft
launch of a few styles for Resort, Spring ’16 marks the first full collection,
chock-full of wearable flats in mottled, jewel-tone calf hair and patent, all
made in Italy and clocking in around $400 to $600 per pair. “I noticed that
there might be some space in there, a sweet spot that’s just below luxury and
above contemporary, room for nice, clean, intelligent design,” Sigerson says.
“There are lots of women who might wear a shirt from Protagonist, and on bottom
jeans from 6397. That’s sort of our ideal customer—and hopefully our shoes
would be something they’ll feel good about wearing on their feet.” Fittingly,
you’ll find both those lines on the racks at The Apartment By The Line, where
Alumnae will launch its inaugural season (along with Philadelphia boutique Joan
Shepp).
If Sigerson Morrison’s
early-aughts heyday is synonymous in many ways with starlets like Charlize
Theron, then cofounder Kari Sigerson’s new project, Alumnae, has an edgier
brand of beauty in mind. Sigerson name-checks Edie Campbell as a modern-day
muse for her new line with partner Eliza Axelson- Chidsey, the footwear phoenix
rising from the ashes of SM’s legal disputes (and Sigerson’s ultimate split
from the empire she and Miranda Morrison founded). As at SM, comfort is
paramount for Sigerson and Axelson-Chidsey; nary a pair of pumps in sight.
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